Shanghai department store| Competition pattern of kitchen appliance industry

　　Kitchen appliances refer to household appliances used in kitchen cooking, cleaning, disinfection and other functions, and are one of the essential facilities in residents' lives。The following with Shanghai department store will understand the competitive pattern of kitchen appliances industry。

　　1. Kitchen appliance industry competition overview

　　Shanghai department storeThe kitchen appliance industry is a highly competitive industry with many participants, including well-known domestic and foreign brands, domestic regional brands and unbranded products。According to different product types, the competitive landscape of the kitchen appliance industry is also different。

　　Gas stove market: The gas stove market is a relatively mature and stable market, the product technical threshold is low, many competitors, and the market concentration is low。The top five brands in China's gas stove market by retail sales are Wanhe, Fangtai, Boss, Huadi and Midea, accounting for a total of 46.4%, of which Wan and to 12.The proportion of 7% ranks first。

　　Range hood market: Range hood market is a relative growth and change of the market, the product technical threshold is higher, fewer competitors, high market concentration。The top five brands in the retail sales of the range hood market in China are Boss, Fang Tai, Huadi, Wanhe and Midea, accounting for a total of 66.6%, of which the boss with 19.The proportion of 8% ranks first。

　　Integrated stove market: The integrated stove market is a relatively new and active market, the product technical threshold is high, more competitors, and the market concentration is low。The top five brands in China's integrated kitchen market in terms of retail sales are Fang Tai, Boss, Huadi, Shuaikang and Wanhe, accounting for a total of 52.9%, of which Fangtai with 16.The proportion of 8% ranks first。

　　2. Analysis of competitive advantage in kitchen appliance industry

　　The competitive advantage of the kitchen appliance industry is mainly reflected in the following aspects:

　　Brand advantage: The brand is one of the core competitiveness of the kitchen appliance industry, and the level of brand awareness and reputation directly affects the purchase intention and loyalty of consumers。There are a number of enterprises with high brand influence and loyal user base in the kitchen appliance industry，Such as boss, Fang Tai, Huadi and so on，These enterprises through years of market accumulation and advertising investment，Established their own brand image and reputation，Won the trust and recognition of consumers，Thus in the market competition to occupy a greater advantage。

　　Technical advantage: Technology is one of the core competitiveness of the kitchen appliance industry, and the level of technology directly affects the performance, quality and effect of the product。There are a number of enterprises with strong technological innovation ability and R&D investment in the kitchen appliance industry，Such as Midea, Bosch - Siemens, Electrolux and so on，These enterprises through continuous technological research and development and innovation，Launched a series of products with advanced technology and functions，To meet the diversified and personalized needs of consumers for kitchen electrical products，Thus in the market competition to occupy a greater advantage。

　　Channel advantage: Shanghai Department Store learned that the channel is one of the core competitiveness of the kitchen appliance industry, and the level of channel coverage and service directly affects the sales and after-sales of products。The kitchen appliance industry has a number of enterprises with strong channel construction capacity and service capacity，Such as Wan and, Shuaikang, boss, etc，These enterprises have established extensive and stable sales networks，It covers all regions and markets at all levels throughout the country，Provide professional and attentive service，Won the favor and support of consumers，Thus in the market competition to occupy a greater advantage。

　　The above is the kitchen appliance industry related information brought by Xiaobian. If you are interested in this industry, welcome to Shanghai Department Store to do more in-depth understanding!